As the spooky season creeps in, there’s more to fear than ghosts and goblins. If your social media strategy is missing or underdeveloped, some unsettling stats could sneak up and frighten your business.
Whether you run a small business or manage a larger brand, neglecting your social media presence can lead to scary outcomes. These ten alarming statistics could keep you awake at night if you don’t take action to strengthen your social media strategy:
93% of marketers use social media for business 📈 Only 7% of marketers say they don’t use social media for their business! Don’t be part of that scary 7%.
In 2024, there are estimated to be 5.17 billion total social media users worldwide 🌏 Don’t let the large number scare you! There are billions of people eagerly waiting to see your content.
The average person uses 6.7 different social networks per month 🎃Trick-or-treat all over the neighborhood and promote your business on multiple platforms.
Total spending on social media advertising is projected to reach $219.8 billion in 2024 🍬 Don’t let your competitors steal all the treats! Be sure to invest in social media ads.
51.2% of people research brands online before making a purchase 👻 No posts? No trust. Having little to no strategy means you’re ghosting your own business.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family 🕸️What are you waiting for? Make use of word-of-mouth advertising!
26% of internet users use social media to find products to buy 🦇 Don’t be haunted by your lack of self-promotion. Users enjoy using social media to shop!
79% of customers expect a response to their social media posts within 24 hours 🧟♀️ Don’t be a zombie company by having slow responses.
A majority of destination marketers agree that short-form video will still be the talk of the town with options like Instagram Reels, TikTok, and YouTube Shorts 🪦 Include the use of short-form video, or else the algorithm may bury your posts in the graveyard of unseen content.
34% of consumers say excessive self-promotion will turn them off a brand 👀 Be sure to have variety in your content and be a part of trends! Don’t scare your customers away.
Feeling the chills? Don’t let these spooky statistics scare your business any further. The great news is it’s not too late to create a winning social media strategy. With a solid plan, you can turn these haunting numbers into positive results and bring your brand back from the dead in the digital space.
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