Thanksgiving is a fun day filled with family and friends. After watching the parade, cheering for their favorite football team, and indulging in a delicious feast, many people prepare for the next day's early-morning tradition: waiting in line at their favorite stores for the best Black Friday deals.
Black Friday is the best time to save money and get great deals on amazing products. It is a day so many people look forward to. The Friday after Thanksgiving has become a crucial day for businesses to capitalize on. How can you take advantage of this tradition and market your business to these savvy shoppers? Here’s how to make the most of it.
Customer Personas
It is important to look at your marketing through the eyes of the people consuming it. Understanding your customers well is important when creating content, forming responses, and retaining customers. A great way to increase sales on Black Friday is to learn about what your customers like and dislike, and how they shop. Do research and put together a detailed customer persona to help you better understand your customer.
Build Anticipation
It is important to get people excited about your Black Friday deals. Buyers shop for the holidays in advance, so announcing new products or sales is a great way to build anticipation for people to shop at your business on Black Friday.
FOMO, the fear of missing out, is the anxiety surrounding an event that someone is not currently at but feels left out of. Around 69% of Millennials and Gen Z-ers experience FOMO. With this knowledge, a great strategy is to appeal to individuals to buy your best-selling products before they miss out.
Use Keywords
When creating your campaign, be sure to take keywords into account. Keywords help people find your campaign easier through specific phrasing such as “Black Friday,” “Deals,” or “Discount.” You can also create a unique branded hashtag for your campaign. If you want people to find out about your Black Friday sale, be sure to research keywords and understand search engine optimization to attract people to your site or social page. You can track this data by using a research tool like Google Trends.
Run Extended Deals
It is difficult sometimes for people to be available on Black Friday to be away from family or to face the large crowds in stores. If possible, run the campaign for a slightly longer time. Not all shoppers can make a purchase decision right away, so this can help target the people who take longer to ponder a purchase. It creates a cushion of time for extra buyers to take advantage of the sale. A good strategy is to send a follow-up email to subscribed customers and to post on socials informing buyers they still have time to shop for great deals with your company.
Be Persistent
There is a lot of competition surrounding Black Friday. Everyone is offering deals and promoting these sales. You need to be persistent in your marketing and stay ahead of the competition. Consistent messaging is important and creating content helps your brand stand out during the Black Friday buzz.
With these five tips in mind, it is important to understand that optimizing your Black Friday strategy is essential to standing out in a highly competitive marketplace. When you understand your customers through well-researched personas, build anticipation surrounding your sale, market using the right keywords, offer extended deals, and stay persistent in your marketing efforts, you will maximize your brand’s visibility building up to Black Friday. If you take the right approach, you can increase engagement and capture the attention of savvy shoppers. Stay ahead of the competition and make this season the most successful one yet.
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